What We Did
When you have a dominant market position across and an entire region of a country, you’re naturally interacting with a diverse set of customers, community constituents, and the media online.
We develop a unified vision and enterprise strategy for digital’s role within the Irving enterprise, creating an agile, adaptive approach that takes an audience-centric lens to synthesize business objectives and is expressed in a new digital platform (front door), tools, and an operating model that is flexible, and streamlined.
Working directly with their agencies and leadership team, we lead the ground-up build of irvingoil.com, transformed the digital team into a data-driven powerhouse, and unified the brand under one, governing content strategy.
A digital-driven strategy and infrastructure to enable the planning, creation and delivery of audience-centric, integrated “added-value” information to engage audiences at the right time, in the format and channels of their choice.