What We Did
Destination Canada needed to develop and enhance its capabilities to support a global marketing practice. They wanted to place the traveler at the center of the planning and marketing communications process and grow a transformational marketing team from there.
Loudscout developed an enterprise operating model and content strategy to move Destination Canada into a publishing capability that would resonate and engage with the global traveler.
Destination Canada moved forward with the new plan and implemented the strategies laid forth by Loudscout, making Canada uniquely competitive against larger, better-funded destinations.
How can Destinations win inside an omnichannel, Traveler driven world?
By embracing that attracting attention, traveler engagement, and building excitement, is dependent on the experience travelers’ have as they move across a brand’s touchpoints. And by acknowledging that more and more of the content they experience, needs to come directly from other travelers themselves.