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Irving Oil

What We Did

The Challenge

When you have a dominant market position across and an entire region of a country, you’re naturally interacting with a diverse set of customers, community constituents, and the media online. 

The Solution

We develop a unified vision and enterprise strategy for digital’s role within the Irving enterprise, creating an agile, adaptive approach that takes an audience-centric lens to synthesize business objectives and is expressed in a new digital platform (front door), tools, and an operating model that is flexible, and streamlined.

The Results

Working directly with their agencies and leadership team, we lead the ground-up build of irvingoil.com, transformed the digital team into a data-driven powerhouse, and unified the brand under one, governing content strategy.

A digital-driven strategy and infrastructure to enable the planning, creation and delivery of audience-centric, integrated “added-value” information to engage audiences at the right time, in the format and channels of their choice.

Irving Oil

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